Wellness has been white-washed for years – vibrant smoothies, chic studio-to-street workout clothes, and Instagram-worthy matcha lattes. The uninvited elephant in the room for women has been navigating the topic of menopause…until now. The taboo is evaporating, and celebrities and brands are taking notice. According to a recent trend report from the Global Wellness Summit, the business of menopause is projected to be a $600 billion market by 2025.
Female celebrities are lending a voice to the topic and working hard to educate women on the stages of perimenopause and menopause. This October was the launch of Swell’s The New Pause – an inaugural menopause symposium co-hosted by actor, entrepreneur, and activist Naomi Watts and her new company, Stripes. The symposium aims to create a movement that ends the stigma and normalizes conversations about this very natural and under-discussed topic.
Watts isn’t the only starlet lending her sparkle to the topic. Hollywood actress and Goop founder Gwyneth Paltrow has certainly not shied away. She has tackled the issue in a series of short Q&A articles on her site, like this one and her fan-favorite podcast. Watts and Paltrow sit beside stars Angelina Jolie, Michelle Obama, Serena Williams, and Salma Hayek, who have all been open about their experiences with menopausal symptoms. These leading ladies are setting a star-studded stage for women everywhere to start discussions and seek solutions for their symptoms.
With 1.3 million in the US entering menopause each year, brands are capitalizing on the opportunity to serve them and capture their spending power. These aren’t your grandma’s brands either – they’re chic, lifestyle brands that deserve a front-row spot on your bathroom vanity – no shame, all sparkle. Naomi Watts is the Founder and Chief Creative Officer of Stripes– a collection of science-backed, menopause wellness personal care products. On the brand’s site, Watts says, “I created Stripes because we deserve support, solutions, and the space to figure it all out. Because while menopause may be part of midlife, midlife is a lot more than just menopause.”
There’s been much misinformation around the timeline of menopause, which is defined as 12 consecutive months without a period. The average age a woman reaches menopause is 51. Until recently, the stage leading up to menopause, called perimenopause, had been ignored, and women were dismissed for symptoms.
Perimenopause typically begins around 45-50, but many women will start noticing symptoms in their late 30’s or early 40’s. Your estrogen levels rise and fall unevenly during perimenopause, and you may notice your cycles lengthen or shorten. You may also experience menopause-like symptoms, such as hot flashes, sleep problems, facial hair growth, mood changes, and vaginal dryness.
Ride the Rebrand
While there’s still a way to go – we’re thrilled to say that these taboo topics are hitting the mainstream and backed by star power and brand innovation. There’s more information and inspiration around perimenopause and menopause than ever, so educate yourself and spark a discussion with girlfriends. Community, connection, and knowledge sharing can offer powerful support for navigating “the change.”